EconomicsHigh impact
Harleys, AI PCs, premium TVs: Amazon Prime Day suggests India's premiumisation story is moving beyond metros
The Economic Times·14 hours ago·Global·1 min read
Source: The Economic Times
Amazon India's Prime Day sale revealed significant premium product demand from smaller cities.
Sales of luxury beauty and grooming items saw substantial year-on-year growth.
Customers also purchased larger televisions and premium motorcycles, with many buyers from tier-2 and tier-3 locations.
New Prime memberships and small business participation increased outside major metropolitan areas.
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